Journal : Web

How to review a content strategy for GatherContent

Content strategies. You’ve done the hard work and spent months auditing every piece of copy your organisation has written – and where that content goes. You’ve reviewed your audience groups and aligned their needs and expectations to what your organisation offers. You’ve also circulated it to your team with an expectation that it will solve Continue Reading…

How to handle emotion-driven copy

We’ve recently been working with clients that offer people support when they need it most, including MOMO – an app that helps young people express their views more clearly. Through Comic Relief’s Tech For Good programme we’ve also been working with Relate – the UK’s largest provider of relationship support. In these cases, the copy Continue Reading…

Instagram: how to tell the story of your business

The beauty of Instagram is that, unlike Twitter and Facebook, it allows you to communicate totally visually with your users. This creates a whole new level of interaction and allows you to get seriously creative with your content (and we’re not just talking about cats, cake and sunsets). Brands are using Instagram to tell their Continue Reading…

Using Instagram when your business isn’t visual

If your offering isn’t visually enticing, you may not have included Instagram in your social media strategy. Instagram currently has over 300 million active Instagrammers so you may be missing out on an untapped market of potential customers. Why Instagram is great for non-visual brands Where Instagram stands out against the likes of Twitter, Facebook Continue Reading…

Emergency tips for when you’re on a deadline

When the going gets tough, there are a few things you can do to make the process easier. Here are our top tips for handling deadlines without losing your marbles. 1) Please, get some sleep When you’re working to a deadline, sleep can be second to getting that last page finished. When you miss a Continue Reading…

Pinterest: How any brand can use Pinterest

One of the rising stars in the social media scrum is Pinterest. It’s long been debated whether the platform is just a passing fad, however with recent figures showing a 111% growth in active users, it’s clear that ‘pinning’ is here to stay. Features like rich pins are designed for brands to advertise their products Continue Reading…

Do web designers need help educating clients about copy?

I’m fresh back in the shire from a lovely couple of days in Cardiff for the business of web design conference. Chris and I also hosted a Second Wednesday pre-event while we were there so it’s been a packed trip! I can honestly say the name is deceiving… the business of web design was a conference Continue Reading…

Twitter: a legal mine-field

Twitter. It’s brilliant right? Instant updates from your friends or family across the world in a perfect bite-sized chunk of 140 characters. You can comment, reply, direct message or tweet to the Twitterverse about your dog, your dinner or your new hairdo. But what about revealing a superinjunction? Or messaging the defendant of a drugs Continue Reading…

Content, Content, Content

…And why the C word isn’t just for copywriters. This is a blog I produced for bcsAgency on the importance of that illusive C word.  Content – for designers and developers across the globe, this tiny seven-letter word can strike the utmost fear. For them it can destroy the design of a webpage and cause Continue Reading…

A Whole Lotta News.

It’s Friday again kids! Boy oh boy we do love Fridays. So firstly, this week has been a little bit mad in terms of personal news, national news, music news, technology news and television news – all in all, a lot of news. Let’s do a round-up in as minimal words as possible. Personal – Continue Reading…

Anonymous, Apple and Die Hard.

Hello lovelies. So in recent days we’ve had some rather huge developments in terms of legalities involving the digital world. Firstly, the red tops and (more worryingly) the broad-sheets went a little crazy at the start of this week with the news that Bruce Willis was planning to sue Apple over ownership of his music Continue Reading…