Journal : Writing

The art of writing microcopy for GatherContent

Microcopy is the unsung hero of copywriting. Used in apps and transactions, microcopy or short-form copy is the text you see on buttons, labels, fields and in error boxes. It tells users what to do, explains anything that could be confusing and injects moments of personality and delight. Simple, right? If only. Those phrases, one-liners Continue Reading…

Copy: The cornerstone to all websites… yes even yours

How many words do you think you read every day? One hundred? One thousand? Ten thousand? If your estimate was within this region, I’m sorry to say you’re well off. The average social media user skims through a huge 54,000 words every day on platforms like Twitter, Facebook or Pinterest… and that’s just on social media! Imagine how many Continue Reading…

Twitter: A legal minefield

Twitter. It’s brilliant right? Instant updates from your friends or family across the world in a perfect bite-sized chunk of 140 characters. You can comment, reply, direct message or tweet to the Twitterverse about your dog, your dinner or your new hairdo. But what about revealing a superinjunction? Or messaging the defendant of a drugs trial? The average Continue Reading…

Personal Plea for a Project

Bonjour, This is a personal plea for a project I’m doing over the next few months.  Within this, I’m approaching the sensitive subject of abortion from a subjective view – is abortion the last taboo within British society? What I need simply from you guys is experiences. It can remain completely anonymous but I need Continue Reading…

NCTJ Conference

A few weeks ago, myself and Matt Mcglone, another student from my course, were asked to report from the NCTJ Conference in Nottingham. Below is my write-up of the “Future Developments” section of the day – featured originally here. During the final day of the NCTJ conference, a panel presented possible ‘Future Developments’ in the Continue Reading…

Ooh boy it’s cold outside

Evening ladies and gents. It’s been a few months since I’ve written a proper blog post. I know, I know *insert slapped hand here* Anyway, here is a bit of a refresher on what I’ve been up to over my time away from my personal writing. Firstly, I’m working on part-time basis with a Digital Continue Reading…

A Whole Lotta News.

It’s Friday again kids! Boy oh boy we do love Fridays. So firstly, this week has been a little bit mad in terms of personal news, national news, music news, technology news and television news – all in all, a lot of news. Let’s do a round-up in as minimal words as possible. Personal – Continue Reading…

Anonymous, Apple and Die Hard.

Hello lovelies. So in recent days we’ve had some rather huge developments in terms of legalities involving the digital world. Firstly, the red tops and (more worryingly) the broad-sheets went a little crazy at the start of this week with the news that Bruce Willis was planning to sue Apple over ownership of his music Continue Reading…

Another Sunny Sunday.

Currently sat in a very warm kitchen, sipping on a cup of English Breakfast and attempting to chip away at a rather large workload I’ve acquired. As I’m writing this blog, it appears I am not doing particularly well. So far I’ve managed to blame the sunshine, Jarvis Cocker and the cat as to why Continue Reading…

Delicious.

So as you may or may not know; I love food. All forms of the stuffs – apart from mushrooms, ugh. And somewhat as a result, you’ll often find me in the kitchen. A fantastic stereotype with no sexist attachments where I’m concerned. I just love to cook. In my household I have 2 males, Continue Reading…

And the lord said; Let them eat cake

A recent blog post I’ve written for http://www.creativenottingham.com/ :  It’s amazing to think that a month has flown by since we last talked about the wondrous delight that is cake. As you’ve guessed, I’m referring to one of our favourite monthly events here in Nottingham: Cake Club’s Monthly Meets! This month has been particularly special for these talented bunch Continue Reading…