Content strategies. You’ve done the hard work and spent months auditing every piece of copy your organisation has written – and where that content goes. You’ve reviewed your audience groups and aligned their needs and expectations to what your organisation offers. You’ve also circulated it to your team with an expectation that it will solve many a complex content problem.
Fast-forward three months and your beautiful strategy is gathering dust. From your side you’ve done everything right but your document has fallen flat.
Instead of giving up on your content strategy, it’s worth reviewing it instead. There are a few fixes you can make to get buy-in from your organisation and make sure your content strategy is put into practice.
If your content strategy has fallen flat, the first thing to examine is why.
This blog post was originally published on www.gathercontent.com – read the full post.