Instagram: how to tell the story of your business

The beauty of Instagram is that, unlike Twitter and Facebook, it allows you to communicate totally visually with your users. This creates a whole new level of interaction and allows you to get seriously creative with your content (and we’re not just talking about cats, cake and sunsets).

Brands are using Instagram to tell their story. Giving users a peek into the unpolished behind-the-scenes and adding personal touches to their images (that’s where the cats come in) has let brands harness the power of what Instagram has to offer from an engagement perspective.

How do you master the art of photographic storytelling?

Don’t be afraid of the rough and ready

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