Spotify: why data changes what we listen to

Data rules everything in 2017.

From what you eat to how you exercise, businesses are tracking your every move to work out what products or services will fit comfortably into your routine. From a content perspective, we’re constantly substantiating the words we write against analytics. It helps us monitor how users interact with the changes we’ve made, allowing us to see if we can improve their experience.

It’s a data-driven world we live in, but it doesn’t have to feel like a scene from Blade Runner. Monitoring your own data can open up new realms of interest you hadn’t noticed before.

One service leading the way in capturing data is Spotify. We’re taking a look at how the team is using data to change our behaviour and give us more of what we want.

It’s science, baby

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