The art of writing microcopy for GatherContent

Microcopy is the unsung hero of copywriting.

Used in apps and transactions, microcopy or short-form copy is the text you see on buttons, labels, fields and in error boxes. It tells users what to do, explains anything that could be confusing and injects moments of personality and delight.

Simple, right?

If only. Those phrases, one-liners or even single words are often the hardest to write. They have to be direct, without lacking the tone of voice that brings the organisation to life. They need to clearly guide your users so they have confidence in what they’ve selected.

Microcopy enhances UX

This blog post was originally published on – read the full post. Jointly written with Christine Cawthorne of Crocstar. 

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