Using Instagram when your business isn’t visual

If your offering isn’t visually enticing, you may not have included Instagram in your social media strategy. Instagram currently has over 300 million active Instagrammers so you may be missing out on an untapped market of potential customers.

Why Instagram is great for non-visual brands
Where Instagram stands out against the likes of Twitter, Facebook and LinkedIn is its focus on images. The platform is built to let users easily to populate a feed with quick-win, professional looking photos.

Forrester recently looked into the popularity of Instagram and how users interact with the platform. They said: “One social network absolutely blew the others away when it came to delivering engagement: Instagram.

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