Fasetto is cloud sharing and storage software that isn’t restricted by device types. It allows devices to share completely offline without using an internet connection or data plan.
The team at Fasetto needed to update their entire branding and website as the Fasetto app was in the process of being launched.
For this project, I became part of a team with Naomi Atkinson Design and CSS Wizardry.
We worked closely with the client to plan a rewrite Fasetto’s content from scratch.
Fasetto has a lot of features, which had caused some confusion in the past, so it was important to make the copy as clear as possible.
The brand needed a strong tone of voice which would give the user confidence in the service and easily explain all the features of Fasetto without front-loading the copy with technical jargon.
After stripping back Fasetto to its core functions, Naomi and myself took a content-first approach to the design.
I looked at Fasetto as a set of individual facets and what each offered to potential customers. I used this as a base to bring in Fasetto’s USPs: how each facet works, its security and its features in comparison to competitors.
Once the copy was complete, I put it into markdown format for development.
The Next Steps
Fasetto were extremely happy with the final site that gave them a professional image to their prospective users.