The Problem

The brand’s Twitter account was extremely busy over the festive season and it needed someone to create engaging content and manage complaint handling while adhering to Pizza Hut’s brand guidelines.

The Plan

Christine and I worked together to create a detailed content plan for the time Pizza Hut Deliver UK was with us. We did this to make sure we were taking full advantage of the increase of interactions during the winter.

We also wanted to make sure we focussed on creating fun engagement for people to get involved in as well as addressing any queries or complaints.

Our plan was themed around Christmas games, vouchers codes and light-hearted conversation with users.

The Solution

From December 17, I took Pizza Hut Delivery UK on full-time. I created a series of festive themed posts with the aim of getting more interactions from users, e.g. ‘Describe your ideal Christmas in three words’ and ‘#PizzaCarols’. I also handled complaints and tweeted the company’s voucher code to make sure general procedures were still in place.

As the role was full-time, it required a higher number of engagement posts throughout the evening as that’s when the company’s key demographic is online.

The Next Steps

The response from users was huge and Pizza Hut were thrilled to see that the levels of engagement had increased by a significant margin.